Business Opportunities: Organic Gardening

๐ŸŒผ Organic Gardening

Hey there ๐Ÿ‘‹

This week, weโ€™re diving into a subreddit that has seen rapid growth over the past year or so: r/OrganicGardening.

Weโ€™re sure many of you experience something similar in your social circles: people increasingly develop an interest in growing their own foods or engaging in gardening as a calming hobby in todayโ€™s fast-moving societies.

As a result, people that enjoy organic gardening gather in online spaces to discuss ideas, share their progress, or ask questions. For entrepreneurs that identify with this mission-driven community and look for new opportunities, here are some of the problems weโ€™ve encountered during our research ๐Ÿ‘‡

We hope you enjoy this report on business opportunities around Organic Gardening and we’re looking forward to hearing from you.


๐Ÿก Organic indoor gardening

Problem: Indoor gardening has particular challenges compared to outdoor gardening

People who want to grow their own veggies or herbs but find themselves living in apartments without a balcony or garden are looking for creative solutions to their own indoor gardens. Some specific topics arising in the community revolved around soil pest treatment, repotting indoor plants, indoor herb gardens, air circulation, and options for buying potted plants for indoor use.

Solutions: Educational content or organic gardening products

We see different ways of building a business in this space. First, you could build a media brand by offering educational content around the topics people ask questions about. Once you acquired a decently sized audience, you can monetize in different ways: exclusive content, advertisements, or (cohort-based) courses. Second, you could produce and/or sell the types of products people look for: pest treatments, potted plants, herb gardens, etc. Youโ€™d probably want to start in a niche, e.g. selling potted plants for organic indoor gardening, and branch out later.

๐ŸŒฑ Organic cannabis growing

Problem: People are looking for advice/inspiration for growing organic cannabis.

With decriminalization/legalization of cannabis in many countries around the world, more and more people are considering growing their own cannabis organically. This trend is also reflected in r/OrganicGardening: the mods recently decided to introduce a new flair (content category) for cannabis. Community members discussed questions/problems that revolve around what strains to use, how to cut electricity bills, what organic fertilizers/nutrients to use (see this person who lets their pet fertilize the plants ๐Ÿ˜‰ ), or how to set up the grow room.

Solution: HomeGrow-as-a-Service.

In case youโ€™re living in a jurisdiction that legally allows you to offer anything in this space, you could help people get started with home-growing their cannabis organically: helping them what strains to choose, estimating (electricity) costs, choosing a grow room setup as well as fertilizers. Given that many states in the US already legalized Cannabis, and even countries like Germany are on their way to legalizing it, the demand for services like this will likely grow (no pun intended).

๐Ÿ› Organic pesticides and fertilizers

Problem: Many pesticides and fertilizers on the market are not organic.

Anybody whoโ€™s ever grown plants knows that you oftentimes need to use pesticides to protect them or fertilizers to get a good harvest. However, many of those products on the market are not organic, which is why people on r/OrganicGardening look for alternatives like here, here, and here.

Solution: Help people produce their own fertilizers or sell it to them.

In the same vein as the first solution we discussed, we see two ways of solving this: either through educational content or through producing and selling such pesticides/fertilizers yourself. On the content side, you could teach people how to create different types of products for pest treatment, herbicides, or fertilizers. On the product side, you could go on to produce and sell those products yourself. You could also do both at the same time: create an audience through your educational content, and you could sell the products you produce to those people in your audience that donโ€™t want to create them themselves.

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