Business Opportunities: Yoga Teachers

For this issue, we studied 13 online communities of yoga teachers with >85000 members and identified >100 problems for this report. Below is a curated list of the 5 problems we found most appealing.

At the very end, you find the list of communities we studied and the full list of problems we’ve encountered.

We hope you enjoy this report on business opportunities around yoga teachers and we’re looking forward to hearing from you.

🤔 Problems looking for Solutions

🏠 Renting Physical Spaces

Problem: Yoga Teachers don’t want to own a studio but need spaces to teach their classes.

Solution: Marketplace where teachers can find spaces for hourly rent for their classes.

Attractiveness: 🔥🔥🔥🔥🔥 The studio model for yoga teachers has been problematic even before the pandemic and it’s obviously getting worse. Teachers don’t want to own a studio, they only want a space to teach. They already look for spaces like studios/gyms, community spaces, churches, parks, etc. A centralized marketplace for finding these spaces could serve a huge market. One problem with this model: how to keep both supply and demand on your platform? As they’ll meet offline repeatedly, it’ll be easy for them to make the transaction off-platform.

🌐 Online Business

Problem: Yoga Teachers have a hard time growing their audience online.

Solution: Platform to find collaborations with other yoga teachers or health professionals.

Attractiveness: 🔥🔥🔥🔥🔥 EVERY creator needs to grow their audience, and collaborations are a great tool for doing this. Creators are already actively looking for collaborations in their communities. The solution would be to provide a better way of finding great collabs. A problem with this might be a willingness to pay on the creator side. If there’s no willingness to pay, how could this model be monetized otherwise? Maybe sponsorships, e.g. what swapstack.co is doing.

🤠 Finding Their Niche

Problem: It’s difficult for yoga teachers to find their niche.

Solution: Offer info-products that help yoga teachers find their niche.

Attractiveness: 🔥🔥🔥🔥 Same as with the online business problem, EVERY creator faces the problem of niche-finding, both at the beginning of their career, but also further down the road. So the potential market is large and growing. The problem here is that it’s such a complex problem to solve for even one person. So, how to make this a scalable product?

💼 Insurance

Problem: Yoga Teachers don’t know which insurance to buy.

Solution: Build an insurance-comparison tool for yoga teachers.

Attractiveness: 🔥🔥🔥 This could be a very interesting business case as the willingness to pay is very high and it’s a problem that appears frequently. We personally just don’t think that the insurance industry is too attractive, that’s why we rate this a 3/5.

💰 Pricing

Problem: Yoga Teachers don’t know how to price their classes.

Solution: Create content with frameworks for pricing classes.

Attractiveness: 🔥🔥 This problem appears very often, but teachers easily get answers to those questions in their communities.

📙 List of communities we studied

https://www.notion.so/Yoga-Communities-List-efdbd9140fc64f58b6b137d7a103d015

🤯 Full List of >100 problems we discovered

https://www.notion.so/Problem-Discovery-ad1858cb23af49d7a862ee5c41a310b3

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